watchexam

📌 1. Challenges of B2C Companies (4–8 marks) B2C = Business to Customer (Amazon, Flipkart) Challenges: High Competition → Price war + low margins Customer Trust Issues → Fear of fraud, product quality doubt Logistics & Delivery Cost → Fast delivery = expensive Handling Returns/Refunds → Reverse logistics costly Customer Retention → Ads cost high to acquire customers Website/App Maintenance → Security updates & server costs Payment Failures & Fraud → Card frauds, chargebacks 📌 2. C2B vs Traditional Model (4–6 marks) C2B – Consumer to Business Traditional Model (B2C/B2B) Consumer sells/services to business Business sells goods to consumer Example: Freelancer designs logo for company Example: Amazon sells products Price controlled by consumer Price controlled by business Flexible, online-driven Conventional and less flexible Suitable for services Suitable for physical goods Example C2B → Upwork, Fiverr, YouTu...

📌 UNIT – III Short Notes (4–8 Marks) 1. Electronic Data Interchange (EDI) EDI = Automatic exchange of business documents between two organizations in a standard digital format. Documents shared: Purchase Order, Invoice, Shipping details, Payment info. How it works: Company creates document Converts to EDI standard (ANSI X12/EDIFACT) Transfers via Internet/VAN Receiver decodes EDI into its system Order processed automatically Benefits: Fast processing, no manual errors, cost saving. 2. Lack of Standardization in EDI – Challenges Technical Issues: • Different formats → compatibility problems • Integration difficult → needs converters • No uniform security → data theft risk • Complex setup with each new partner Financial Issues: • High setup cost (software + integration) • Frequent maintenance cost • Training staff → extra cost • Small firms avoid EDI → slow adoption 3. Man-in-the-Middle (MITM) Attack & Prevention MITM attack → Attacker sits be...